Integrating AWS Services with Salesforce to Transform Customer Engagement

AWS SBG at University of Nairobi
Discover how Amazon Web Services (AWS) can be integrated with Salesforce to build an intelligent, automated Customer Relationship Management (CRM) ecosystem that streamlines business operations and enhances customer experiences. This session will explore how AWS cloud services, artificial intelligence (AI), machine learning (ML), and event-driven automation can extend Salesforce capabilities, creating a centralized online hub where businesses of all sizes can track customer data, manage sales leads, automate marketing campaigns, and deliver responsive customer support.
Participants will explore how services such as Amazon API Gateway, AWS Lambda, Amazon EventBridge, Amazon Bedrock, Amazon S3, and Amazon SageMaker AI can support secure data integration, automated workflows, AI-powered customer insights, personalized marketing, and intelligent customer service. The session will also demonstrate how AWS can help synchronize customer information, trigger fo