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Marketing Assistant

  • Kenya
  • FullTime

Lead integrated marketing for smartphones in Kenya, owning campaigns from brief to sales outcomes. Work across above-the-line, in-store, social, influencer, partnership and dealer channels

What you'll do

  • Write and run campaign briefs through to post-campaign review
  • Direct social and WhatsApp channels and manage influencer campaigns
  • Deliver partnerships, promotions, dealer and van branding activations
  • Track spend, run customer research, and report sales uplift and conversion
  • Manage marketing operations, procurement and stock for retail activations

What they're looking for

  • Proven track record leading integrated ATL and BTL campaigns end to end
  • Experience directing agencies, influencer programmes and brand partnerships
  • Ability to turn performance data and customer research into decisions
  • Established command of marketing operations and retail dealer environments
  • Degree in marketing or communications welcome but not required

Skills

  • ATL
  • BTL
  • social
  • WhatsApp
  • influencer programmes
  • brand partnerships
  • marketing operations
  • customer research

Summary written by StartupJobs from the company's listing. The full listing is on the company's website.

This job comes from the career page of M-KOPA. We link straight to the source.

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