Senior CRM Manager - Conversion & Lifecycle
Senior CRM Manager focused on conversion and lifecycle within the Product Growth team. The role leads two conversion pods then transitions into Lifecycle CRM leadership responsibilities.
What you'll do
- Own reactivation and upgrade campaigns in CleverTap for Repeat Phones
- Collaborate with Digital Lending lead, then run Digital Lending pod solo
- Build and run multi-channel campaigns: SMS, WhatsApp, push, in-app
- Design and run structured experiments with clear hypotheses
- Document playbooks and ensure campaign data quality and tracking
What they're looking for
- 5+ years in growth, performance, or lifecycle marketing
- Proven ownership of campaigns or pods outcomes
- Hands-on fluency in CRM platforms like CleverTap or Braze
- Comfortable reading funnels and cohorts without translation
- Ability and appetite for pod leadership and working with ambiguity
Skills
Summary written by StartupJobs from the company's listing. The full listing is on the company's website.
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