Source: https://www.startupjobs.ke/jobs/16437-senior-crm-manager-conversion-lifecycle

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# Senior CRM Manager - Conversion & Lifecycle

- Remote
- Nairobi
- FullTime

Senior CRM Manager focused on conversion and lifecycle within the Product Growth team. The role leads two conversion pods then transitions into Lifecycle CRM leadership responsibilities.

## What you'll do

- Own reactivation and upgrade campaigns in CleverTap for Repeat Phones
- Collaborate with Digital Lending lead, then run Digital Lending pod solo
- Build and run multi-channel campaigns: SMS, WhatsApp, push, in-app
- Design and run structured experiments with clear hypotheses
- Document playbooks and ensure campaign data quality and tracking

## What they're looking for

- 5+ years in growth, performance, or lifecycle marketing
- Proven ownership of campaigns or pods outcomes
- Hands-on fluency in CRM platforms like CleverTap or Braze
- Comfortable reading funnels and cohorts without translation
- Ability and appetite for pod leadership and working with ambiguity

## Skills

- CleverTap
- Braze
- Looker
- WhatsApp
- SMS
- push
- in-app messaging

Summary written by StartupJobs from the company's listing. The full listing is on the company's website.

This job comes from the career page of M-KOPA. We link straight to the source.

- [M-KOPA M-KOPA provides affordable financial and digital products that help everyday earners access smartphones and related services. The company offers pay-as-you-go ownership, digital loans, health cover, device protection… View company page](https://www.startupjobs.ke/companies/m-kopa)

- **Work mode**: Remote

- **Level**: Senior

- **Languages**: English

- **Location**: Nairobi

- **Employment type**: FullTime

- **Posted**: 6 Nov 2026

[Apply on the company website](https://www.startupjobs.ke/out/16437)